Founded in the UK in 2003, Superdry has rapidly become a global digital lifestyle brand. Now recognised around the world and with over 5,000 employees globally, Superdry has a consistent consumer perception and a clear brand essence. This is epitomised by their brand purpose: We create the clothes, our customers create the stories. Superdry are centred on creating amazing clothes, through an obsession with design, quality and fit and underpinned by relentless innovation.
The brand has consistently offered affordable, premium-quality clothing, accessories and footwear which more recently has been complemented by newer lifestyle categories. Their customers are defined by attitude, not age.
Follow the brand across social media via @Superdry and #MySuperdry