Pucci was born in 1914 to one of Florence’s most illustrious families, the Marquis Emilio Pucci di Barsento naturally embodied the jet set glamour of post-war Italy. Multilingual, well-travelled, American-educated, air force pilot, Olympic skier and aristocrat – he was a Renaissance man in every sense of the term. Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. In the 1980s Emilio’s daughter, Laudomia Pucci, became increasingly more involved in her father’s business, ultimately taking the reins following his passing in 1992. In April 2000, an alliance was formed between the Pucci family and LVMH, with the French luxury group acquiring 67% of the company and the family retaining a vested interest. With the Group’s financial support and expertise the brand has soared on the international fashion stage and in a relatively short time has built up a global network that now includes over 50 boutiques in global fashion capitals and a footprint in the world’s foremost luxury retailers.