Dior brings something new to every season. Ever since the first show on 12 February 1947 - introducing the New Look - the House has continued to assert its vision through elegant, structured, and infinitely feminine collections.
When Christian Dior opened his couture house in October 1946, he was 41 years old and had already accumulated a wealth of experience. After a sheltered upbringing in Granville, Normandy, he opened an art gallery in Paris, then trained as a dress designer at Lucien Lelong. These experiences shaped his culture and honed his tastes. In a post-war context of deprivation and rationing, Dior had just one obsession: to allow women to rediscover joy, elegance and beauty.
In only ten years, from 1947 to 1957, Christian Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams and enchantment. The man who set out to be an architect offered women his vision of beauty through elegant lines, his name eventually becoming synonymous with French luxury all around the world.
This legacy has been consistently perpetuated by the designers who succeeded Christian Dior: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and ultimately, today, Maria Grazia Chiuri. Season after season, the House’s emblematic codes are revisited through a prism of modernity.